DLTD Privacy Label

Facebook

facebook.com
D
5/5
Privacy checks passed
social

This site leans hard on your data.

5/5 checks · 2 third parties · 0 cookies · capped at D

Grade capped · Surveillance-advertising business model

Meta, Facebook's parent, earns roughly 98% of its revenue from targeted advertising. A clean marketing site can’t change that — and a homepage scan can’t see what the app does once you log in — so this grade can’t rise above a D.

Why this grade is capped · sourced, not vibes

FTC $5B privacy fineSerious

U.S. regulators fined Meta a record $5 billion in 2019 for repeatedly deceiving users about who could access their personal data.

Source: FTC v. Facebook, $5 billion penalty and 20-year order, July 2019 (FTC/DOJ)

Cambridge Analytica scandalSerious

The personal data of up to 87 million Facebook users was harvested without their knowledge and used for political profiling.

Source: FTC actions against Cambridge Analytica, Nix, and Kogan, 2019; widely reported 2018

Surveillance-ad business modelSerious

The company's core business is tracking your behavior across apps and the web to sell finely targeted advertising.

Source: Meta Platforms SEC 10-K filings (advertising = vast majority of revenue)

What Facebook does with your data

Your connection is encrypted, so others on your network can’t read what you send.

Serves over HTTPS and enforces it (HSTS)

Few outside companies load with the page, so your visit isn’t broadcast widely.

Contacts 2 third-party domains on load

It sets no third-party cookies, so nothing here tags you to follow around the web.

Sets no third-party cookies

None of the trackers it contacts are on our high-risk watchlist.

Contacts no high-risk / adversarial-state domains

It isn’t a registered data broker.

Not a registered data broker

Last scored 6/3/2026

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