This site leans hard on your data.
3/5 checks · 8 third parties · 4 cookies · capped at D
Reddit earns about 98% of its revenue from advertising. A clean marketing site can’t change that — and a homepage scan can’t see what the app does once you log in — so this grade can’t rise above a D.
Why this grade is capped · sourced, not vibes
Reddit signed deals worth tens of millions a year letting Google and OpenAI train AI models on users' posts and comments.
Source: Reddit-Google deal (~$60M/yr) Feb 2024 and Reddit-OpenAI deal 2024; Reddit SEC filings
Reddit profiles your activity to sell targeted advertising, which is its primary source of revenue.
Source: Reddit, Inc. SEC S-1 / 10-K filings (advertising = majority of revenue)
What Reddit does with your data
A crowd of outside companies loads with the page — each one can log that you showed up.
Contacts 8 third-party domains on load
It drops third-party cookies that can trail you from one site to the next.
Sets 4 third-party cookies
Your connection is encrypted, so others on your network can’t read what you send.
Serves over HTTPS and enforces it (HSTS)
None of the trackers it contacts are on our high-risk watchlist.
Contacts no high-risk / adversarial-state domains
It isn’t a registered data broker.
Not a registered data broker
Last scored 6/3/2026
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